Getting Ready for the World of Agentic Commerce: What Businesses Need to Know

The era of agentic commerce is no longer on the horizon — it is already reshaping how consumers shop, compare, and buy. In a new article published on Total Retail, Gaurav Mittal, Managing Director and Global Practice Leader for Customer Experience at Brillio, explores what this shift means for retailers and e-commerce brands.

With the agentic AI market in retail valued at $46.7 billion in 2025 and projected to reach $218 billion by 2031, Gaurav outlines why traditional commerce models face serious disruption. AI-powered agents are already completing purchases on behalf of consumers across platforms like Google, Amazon, Perplexity, Mastercard, and Visa — making the transaction itself nearly invisible.

Gaurav identifies four steps businesses must take now: building agentic storefronts, introducing AI shopping assistants, enabling always-on agentic customer service, and optimising for machine-to-machine decision-making. The message is clear — agentic commerce demands a complete transformation of the e-commerce landscape, from the tech stack to marketing strategy.