A New Reality: The Enterprise in an AR/VR World

Originally developed as technologies for gaming and entertainment, Augmented Reality (AR) and Virtual Reality (VR) are coming to the mainstream and gaining traction at an astonishing rate across industries including manufacturing, healthcare, education, sports and so on.

This paper explores how enterprises are harnessing the power of these technologies to improve customer experience, employee efficiency and environmental safety to stay ahead of the curve. We dive deeper into some interesting use cases from the leaders including Google, General Electric, Ikea, and Marriott and the way AR/VR are being infused into their business streams.

Further, experts share their point of view on what’s driving this shift and what’s pushing companies to think in an unconventional way as these technologies grow to become increasingly sophisticated, convenient and affordable.

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