In the noisy digital world, organizations are searching for tools that empower them with relevant content from social media and other digital sources. Brillio’s Voice of Customer (VoC) solution uses the power of advanced analytics to mine information from tons of conversations across the social media and other digital mediums, and turn them into actionable business insights.
The platform takes input from structured and unstructured data, which can be internal sources (like emails, surveys, recorded call data, IVR, chat, web) and external sources (like social media, blogs, product review sites) and decodes conversations. The VoC platform then converts the chatter across all of these digital platforms into meaningful metrics for enhanced decision making. The application cuts across all business functions like marketing, product development, operations, human resources, and customer service.