Align, Ideate and Prioritize to realize higher returns from your web and mobile app experience optimization programme
Optimization teams often encounter challenges when it comes to generating effective ideas or aligning AB test concepts with the organization’s objectives. This situation can quickly result in a loss of momentum within the experimentation program, leading to diminished returns on investment and missed opportunities for improvement.
Given that each AB test demands a substantial lead time before it can be launched, including activities such as idea refinement, test design and development, and sample size estimation, it becomes critical to maintain a reservoir of well-conceived test ideas. This ensures that the testing process remains uninterrupted and doesn’t get bogged down during the ideation phase, which can be particularly daunting as all ideas must closely align with the business’s overarching goals.
Addressing the need for swift and strategically aligned ideation in any business is imperative. In this eBook, we detail out how this can be achieved by following the three fundamental steps outlined in the Align, Ideate, Prioritize (AIP) framework. Although this framework is versatile across industries, a digital marketplace business is used as an illustrative example.
The AIP Framework
The Align, Ideate, Prioritize (AIP) framework commences by identifying the organization’s business units (BUs), understanding their respective goals, and deconstructing these goals into smaller sub-goals. The Ideate step provides strategies for initiating ideation based on the goal tree constructed in the preceding phase. Finally, the Prioritize step assists in selecting the most promising idea from the pool of concepts generated during the ideation phase.
To learn more about the AIP Framework