Case Study

Building a Market-leading Suite of Digital-age Banking Solutions

Brillio helps in re-designing ‘human’ service experience by using a next-gen operating model that is set to improve user experience.

About the Customer

The bank is a U.S.-based high-tech commercial bank which helps fund start-ups and is on the list of largest banks in the country.

Business Challenge

The customer was looking for a transformation solution that delivers personalized digital experiences for their customer in the early stage of start-up segment across multiple solutions. These include payments, cards and core banking needs initially, followed by all segments globally resulting in a world-class Digital Customer Experience on a scalable technology platform.

The customer wanted Brillio to help define and implement the journey of “Consumerization of Commercial Banking”. It encompassed building a market leading suite of digital-age banking solutions for the global innovation economy using a next-gen operating model.

Solution

Brillio helped the customer to build a market leading suite of digital-age financial solutions for the global innovation-led economy by using a next-gen operating model.

  • Collaborative team involvement to uncover a seamless, differentiated and ideal user experience
  • Delivered transformative capabilities across all experiences by helping the customer to adopt the next-gen operating model enterprise wide (e.g. non-digital operations)
  • Setup unique Global Pod Model with low client touch that enabled higher velocity and throughput of the Agile teams

Benefits

  • Re-designed “human” service experience and Mobile end-to-end customer experience for prospects and clients
  • Education and Insights: Shared insights on AI/ML to analyze and interpret customer behavior, patterns, and preferences
  • Quick delivery of end-to-end integration, facilitating opening of new account and easy access before the customer arrives

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