Case Study | Hi-Tech | CX

Reducing Salesforce QA effort by 25% with AI automation

How a global data streaming leader modernized its QA lifecycle to ship faster and with greater confidence.

Download as PDF 30th March, 2026
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How AI-augmented QA modernized Salesforce testing

  • A global data streaming pioneer serving large enterprises faced mounting pressure from a manual-heavy, specialist-dependent Salesforce quality assurance lifecycle.
  • Rapid SaaS growth exposed critical gaps in regression coverage, test authoring speed, and accessibility of automation across broader quality engineering teams.
  • Brillio, a Salesforce Summit Partner, embedded AI augmentation using Glean, CRT, and qTest to automate test case generation and regression execution.
  • The result was a 25% reduction in overall QA effort and more than 3,372 hours saved annually through intelligent, self-service automation workflows.

Scaling Salesforce QA to match high-growth SaaS demands

Challenge

Quality engineering rarely makes headlines until it breaks down. For this global data streaming company, the cracks were quieter than a production outage but just as costly.

The company enables enterprises to access, store, and manage real-time data streams at scale. Its customers depend on always-on infrastructure, and internally, its subscription and usage-based business models generate complex quote-to-cash processes that run through Salesforce and CPQ. Any instability in those systems creates downstream risk across sales operations, billing, and customer experience.

As the business scaled, its QA lifecycle struggled to keep pace. Test case authoring remained largely manual, requiring significant effort from specialists and limiting how quickly teams could respond to new releases or configuration changes. Regression coverage was inconsistent, and access to automated testing was effectively restricted to a small group of automation engineers. Business analysts and UAT teams had no practical way to trigger or manage regression batches independently.

This created a compounding problem. The more the product and sales motion grew in complexity, the heavier the manual burden became. Scheduled releases required disproportionate QA cycles, slowing delivery confidence and increasing the risk of defects reaching production. The organization needed a more scalable, structured approach to quality engineering, one that could grow with the business rather than constrain it. The question was not whether to modernize, but how to do it without disrupting ongoing delivery cycles.

Solution

Brillio was selected as the strategic Salesforce partner, with its Summit Partner status and hands-on experience delivering Salesforce CPQ implementations giving the client confidence in both platform depth and execution maturity.

The approach centered on embedding artificial intelligence (AI) and automation across the entire QA lifecycle, not just at its edges. Using Glean, CRT, and qTest, we built an end-to-end AI-augmented testing model. AI capabilities interpreted Jira requirements directly and generated test cases from them, cutting manual authoring time significantly. Natural-language prompts then made it possible for UAT teams and non-technical business users to independently trigger curated regression batches, no automation expertise required.

Beneath the surface, large language model (LLM)-based record-and-playback capabilities enabled rapid creation of business flows through behavior-driven development (BDD)-style scripts. AI-led hotspot analysis identified the functional areas most prone to regression and triggered targeted test reruns, concentrating effort where risk was highest.

The governance layer was equally deliberate. A GitHub-based regression suite integrated with mature CI/CD pipelines provided consistent scheduled, smoke, and ad-hoc test execution across environments. Copado and CRT frameworks supported functional and BDD-style automation, while Glean served as the unified AI interface across authoring, regression, and flow creation.

Rollout followed a phased model: a maturity and gap assessment first, then hands-on enablement workshops, then a joint pilot automation phase with the client, and finally a scaled program built on reusable libraries and standardized templates. The path forward targets approximately 90% automation coverage over time.

Measurable efficiency gains across the full QA lifecycle

Outcomes

  • Manual test authoring effort dropped by approximately 85%, freeing QA engineers to focus on higher-value validation and optimization work.
  • Overall Salesforce QA effort fell by approximately 25%, shortening release cycles and strengthening delivery confidence across the organization.
  • Automated regression execution saved more than 3,372 hours per year, compounding productivity gains with every subsequent release cycle.
  • Self-service automation gave UAT and business teams independent control over regression runs, reducing reliance on specialist engineers for routine testing.
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Engineering discipline built for long-term scale

A GitHub-based regression suite integrated with CI/CD pipelines gave the organization a durable, governed foundation for quality engineering. Reusable libraries, standardized templates, and defined ownership models ensured the gains from the initial program would compound over time rather than erode.

Annual Efficiency Gains

3,372+

Hours saved annually through automated Salesforce regression execution across environments.

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