The client is a global leader in the design, manufacture, and distribution of precise, advanced metal-cutting machine tool solutions.
The client needed to redesign the complete product and content catalog, set up a promotions rule engine, and get platform upgrades to.
The first challenge was streamlining a highly complex product catalog with several layers of hierarchy, ensuring products are intuitively categorized, enabling effortless discovery.
The client sought best-in-class customer experience by improving search and browse capabilities and simplifying cart and checkout journeys. Their goal was also to provide a single window service for all post-purchase interactions for their B2B customers.
Central to their strategy was also the evolution of search capabilities. This entails improving faceted navigation, enabling a zoom feature within Product Display Pages (PDPs), enhancing product variant selection, simplifying guest checkout, managing cart session timeouts, and refining the order settlement process.
The client was also looking to automate the application of discounts & promotions, automate JDE Heartbeat and BSSV servers monitoring, to enable customer 360 view in ASM, and create custom landing pages for sub-categories.
To address the challenge, Brillio opted for a multi-level solution that touched every facet of the client’s customer operations, from product catalog to platform upgrades and application monitoring.
Elevated the customer journey through a series of enhancements, including adaptive search, implemented product image zoom feature, customized product variant selection, streamlined guest checkout, and abandoned cart email notifications.
Engineered a seamless integration framework for discounts, promotions, and coupons, automating processes and optimizing customer incentives.
Created a bespoke monitoring solution, streamlining the monitoring, alerting, and issue-resolution processes. This application reduces downtime and enhances system reliability.
Executed a comprehensive platform upgrade, advancing from version 2005 to 2205. This upgrade included enabling Customer 360 view in ASM and Smartedit, enhancing the client’s understanding of customer behavior and preferences.
Created tailor-made landing pages at the sub-category level within Smartedit. These pages enhance the browsing experience by presenting curated content and product selections.
By aligning technological advancements with business imperatives, we not only achieved substantial revenue growth but also elevated the customer experience and internal efficiency.
Navigation and product discovery were transformed with the revamped catalog structure, ensuring customers effortlessly found and explored products.
The expedited order and invoice settlement process contributed to heightened customer satisfaction, accelerating the path to purchase.
Unprecedented real-time visibility into both online and offline orders empowered customers with a comprehensive understanding of their transactions.
The augmentation of Average Order Value (AOV) was achieved by delivering a consistent shopping experience for both guest and registered customers, driving increased engagement and sales.
The year 2023 witnessed a tremendous surge in eCommerce orders, translating into a substantial revenue uplift, marking the tangible success of our strategic initiatives.
Through the strategic implementation of a bespoke Application Monitoring solution, our team’s efficiency experienced a remarkable 15% surge in velocity.
Business users seamlessly harnessing the power of the latest features from the 2205 platform upgrade, was made possible with the SAP platform upgrade license.
