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  3. Enabling a Product Master Data System of Record for a Global Telecom Leader

Case Study | Telecommunications

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Enabling a Product Master Data System of Record for a Global Telecom Leader

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Modernizing Product Data Pipelines with a Cloud-Native, Metadata-Driven Architecture

For a global leader in telecommunications, IT, and consumer electronics, product master data is foundational to operating at scale. As the organization expanded across regions and systems, its legacy Salesforce-based integrations, built on tightly coupled, hard-coded transformation logic, became a bottleneck to agility, scalability, and reliability. Manual steps, operational risk, and limited flexibility made it clear that incremental fixes were no longer enough.

Brillio partnered with the client to modernize its Product Master Data System of Record using a cloud-native, metadata-driven architecture on Azure.

By externalizing transformation logic from Salesforce and rebuilding the pipeline with Azure Data Factory and Azure Databricks, Brillio delivered a fully automated, scalable data foundation. The new platform eliminates manual operations, enables autoscaling Spark-based processing, enforces automated data quality checks, and simplifies ongoing maintenance, creating a governed, future-ready product data backbone aligned with the client’s enterprise architecture.

Explore how Brillio helps enterprises modernize data platforms for scale, governance, and agility.

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