About the Client:
The client is a leading North American Distributor of Drywall, Steel Framing, Acoustic Ceilings, and Construction Supplies.
Challenge:
Our Solution:
To address the client’s challenges, Brillio has designed and executed a comprehensive range of initiatives and innovations that have reshaped the client’s e-commerce platform, driving it towards a new era of efficiency and user-centricity:
Omnichannel eCommerce Experience on SAP Commerce Cloud:
We established a seamless omnichannel eCommerce experience on the SAP Commerce Cloud platform, ensuring end-to-end functionality for B2B user segments, encompassing user segments, payments, quotes, user management, order management, fulfillment, and cross-platform data migration.
Efficient Data Migration: Over 200,000 historical offline orders, alongside existing customer data, were seamlessly migrated into the new platform. This initiative streamlined operations by providing a unified interface for viewing both online and offline orders.
Enhanced Search Engine Migration: We have designed, planned, and migrated the search engine from SOLR to UNBXD, optimizing search capabilities on the platform.
Personalized Customer Experience with Google Analytics: We have integrated SAP Commerce Cloud with Google Analytics to deliver a personalized customer experience through targeted product recommendations.
Agile Product Development Approach: The adoption of a product development model allowed us to efficiently address enhancements and maintenance requirements, ensuring the platform’s adaptability and responsiveness to evolving user needs.
SRE Implementation and Monitoring: To bolster site performance and security, we introduced Site Reliability Engineering (SRE) practices, incorporating synthetic monitoring and session replay capabilities, along with a consolidated dashboard for application health checks.
Outcomes Delivered:
Following the transformative journey undertaken by Brillio to enhance and optimize various aspects of the client’s e-commerce platform, through a combination of strategic initiatives and technical innovations, we achieved remarkable results, spanning customer acquisition, revenue growth, customer satisfaction, proactive issue identification, and technical proficiency.
Customer Acquisition and Enhanced Shopping Experience:
We significantly improved customer acquisition by expanding our channels and extending online shopping experiences to mom-and-pop contractors, broadening our customer base.
Impressive Revenue Growth:
Our strategic enhancements and maintenance efforts led to a remarkable 6X increase in revenue, reflecting the effectiveness of our initiatives.
Enhanced Customer Satisfaction:
By providing visibility into both online and offline orders, we successfully improved customer satisfaction, fostering transparency and convenience.
Proactive Issue Identification with Synthetic Monitoring:
Through synthetic monitoring, we proactively identified potential pain points, boosting customer acceptance and confidence in our product.
Expertise in Search Engines:
We cultivated a team of Subject Matter Experts (SMEs) proficient in both SOLR and UNBXD as search engines, enhancing our capabilities with CCv2.
Increased Engagement with Product Recommendations:
A growing number of customers actively engaged with our product recommendation features, driving user interaction and satisfaction.
Streamlined Engineering Processes:
We developed end-to-end engineering processes that enabled parallel feature development using two different search engines. This approach facilitated parallel User Acceptance Testing (UAT) with full search capabilities and a seamless transition to UNBXD with minimal downtime.
Enhanced Site Performance and Security:
Our efforts resulted in better site performance and security, accommodating larger user bases and ensuring a smooth site experience for all users.
