About the Client:
The client is a global leader in the design, manufacture, and distribution of precise, advanced metal-cutting machine tool solutions.
The client needed to redesign the complete product and content catalog, set up a promotions rule engine, and get platform upgrades to
Streamline Product Catalog
The first challenge was streamlining a highly complex product catalog with several layers of hierarchy, ensuring products are intuitively categorized, enabling effortless discovery.
Enhance Customer Experience
The client sought best-in-class customer experience by improving search and browse capabilities and simplifying cart and checkout journeys. Their goal was also to provide a single window service for all post-purchase interactions for their B2B customers.
Next-Gen Search Capabilities
Central to their strategy was also the evolution of search capabilities. This entails improving faceted navigation, enabling a zoom feature within Product Display Pages (PDPs), enhancing product variant selection, simplifying guest checkout, managing cart session timeouts, and refining the order settlement process.
Automation, Customization, and a 360-degree View
The client was also looking to automate the application of discounts & promotions, automate JDE Heartbeat and BSSV servers monitoring, to enable customer 360 view in ASM, and create custom landing pages for sub-categories
To address the challenge, Brillio opted for a multi-level solution that touched every facet of the client’s customer operations, from product catalog to platform upgrades and application monitoring.
Refined Product Catalog Architecture and Enhanced Customer Experience:
Structured Enhancements & Automated Integration Services
Custom Monitoring Application
Synchronized Order Replicator Service
Platform Upgrade & Custom Sub-Category Landing Pages
By aligning technological advancements with business imperatives, we not only achieved substantial revenue growth but also elevated the customer experience and internal efficiency.
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