The majority of Gen Z & Millennials already expect personalized products in their brand experiences. A Salesforce study shows that 74% of Gen Zers are interested in personalized products compared to 67% Millennials, 61% Gen Xers, and 57% Baby Boomers.

The retail industry as we know it is soon going to face significant disruptions, such as shopping experiences in the Metaverse – a three-dimensional virtual reality that functions similarly to the actual world – making personalization the key for retailers
to survive. Even now, 97% of marketers already witnessed a rise in business outcomes as a result of personalization.

In this POV, we will highlight how brands can leverage data to drive personalized experiences, from awareness, to engagement, to purchase.

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