Behind The Scenes : How can Brands Deliver Personalized Customer Experiences - Brillio

The majority of Gen Z & Millennials already expect personalized products in their brand experiences. A Salesforce study shows that 74% of Gen Zers are interested in personalized products compared to 67% Millennials, 61% Gen Xers, and 57% Baby Boomers.

The retail industry as we know it is soon going to face significant disruptions, such as shopping experiences in the Metaverse – a three-dimensional virtual reality that functions similarly to the actual world – making personalization the key for retailers
to survive. Even now, 97% of marketers already witnessed a rise in business outcomes as a result of personalization.

In this POV, we will highlight how brands can leverage data to drive personalized experiences, from awareness, to engagement, to purchase.

Read Now

Let’s create something brilliant together!

Let's Connect