Surprisingly, structural changes are most often accelerated during the periods of economic downturn. Research suggests that getting ahead relative to peers during the recession gives companies a significant advantage when the economy starts to recover.
Recalibrate for the New Reality.
Today's business cycle is unlike any other, making it particularly difficult for business leaders and customers to navigate. The complexity of factors influencing the global economy has created a highly uncertain environment. Organizations must identify the key initiatives that will mitigate the exposure to these market forces. Digital helped companies stay resilient during the pandemic. A new wave of digital adoption will continue to keep businesses resilient and relevant to their customer base.
