The majority of Gen Z & Millennials already expect personalized products in their brand experiences. A Salesforce study shows that 74% of Gen Zers are interested in personalized products compared to 67% Millennials, 61% Gen Xers, and 57% Baby Boomers.
The retail industry as we know it is soon going to face significant disruptions, such as shopping experiences in the Metaverse – a three-dimensional virtual reality that functions similarly to the actual world – making personalization the key for retailers to survive. Even now, 97% of marketers already witnessed a rise in business outcomes as a result of personalization.
In this POV, we will highlight how brands can leverage data to drive personalized experiences, from awareness, to engagement, to purchase.
