Podcast | Hi-Tech
18th November,   2025
Go behind the scenes of Atlassian Williams Racing’s digital evolution as Sorin Cheran, Chief Information & Analytics Officer, explains how the team is modernizing one of the most iconic names in motorsport while honoring decades of heritage. With Brillio as a strategic partner, the team is transforming complex, high-stakes operations into real-time intelligence — from manufacturing and logistics visibility to trackside decision-support systems.