The customer is the largest independent bank headquartered in Southern California, United States that served the Chinese American community. It focused exclusively on the United States and Greater China markets and operates over multiple locations worldwide.
There was a need for an efficient UI to facilitate customer transactions to make it highly easy-to-use and enable interaction to facilitate conversations with the bank’s customers. The intelligent model had to provide contextual information and insights to empower the sales and services teams to organize and carry out campaigns seamlessly.
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