Case Study

Empowering Sales and Services teams to Organize and Execute Campaigns Seamlessly

Brillio helps improve customer experiences in both physical and digital banking space with cost-effective end-to-end automation.

About the Customer

The customer is the largest independent bank headquartered in Southern California, United States that served the Chinese American community. It focused exclusively on the United States and Greater China markets and operates over multiple locations worldwide.

Business Challenge

There was a need for an efficient UI to facilitate customer transactions to make it highly easy-to-use and enable interaction to facilitate conversations with the bank’s customers. The intelligent model had to provide contextual information and insights to empower the sales and services teams to organize and carry out campaigns seamlessly.

Approach

  • Brillio built a core API platform since using Mule4
  • The APIs are designed for flexibility, error handling and seamless integration with different vendors’ systems
  • Brillio took the phased delivery approach to complete the final integration with different vendors and consumers and implementing the project. This involved a combination of onshore and offshore activities.

Technology

  • Hosting Platform – Cloudhub/AWS
  • Web server/App Server – Anypoint Runtime
  • Programming Environment – Java, Mule
  • Middleware platform – Mulesoft

Solution

  • The digital behaviour growth of their customers
  • Enhancing customer experiences in both the physical and digital banking space
  • Creating newer customer interaction channels which are digital in nature
  • Developing mobile banking capabilities

Benefits

  • Faster delivery
  • End to end automation for new account creation
  • 30% decrease in cost through automation

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