Empowering Data-driven Strategic Decisions for Business Growth
Brillio • January 13, 2020
Enabling the real estate listing leader to utilize its data to gain competitive advantage and fuel business growth
About the Customer
The customer is a real estate listing company based in Santa Clara, California. The organization is 27 years mature and over 1000 people strong with revenue of around $227 Million. The customer wanted to run an analytics program to monetize data to address various business challenges and make data-driven strategic decisions for business growth. Hence, they utilized Brillio’s data expertise to conduct an algorithmic study on various elements of business and then provide appropriate outcomes and recommendations to achieve the organizational goal.
Under the program umbrella Brillio’s performed below projects for the Customer:
Leads to sold – Customer ROI Determination
Consumer Prediction Model
Customer Churn Analysis
Being in a highly competitive business, the customer realized that in order to retain the customers while maintaining the profit margins they’ll need to harness the data they’ve collected over 27 years of sheer market dominance. They needed super-accurate data recommendations that help them stay ahead in business despite heavy competition.
For years the customer has been collecting data from various channels like web, application, leads, listing, demographic data, etc. and the data coming from various sources lacked the formatting uniformity and was complicated, to be used to derive useful insights out of. So, they needed a mechanism where after identifying the relevant factors they could be pulled from various sources, harmonized and then could be bestowed to advanced analytics algorithms built by Brillio’s data science team, to address the problem and derive recommendations.
To help the customer to not only derive insights out of data but also to deal with data and infrastructure challenges Brillio adopted a zoned approach where each zone was handling a particular part of the problem and built individual algorithms for each zone to handle the specific challenge. Not only that, Brillio automated the functioning of all zones to improve the accuracy of the overall recommendation.
To handle the architectural challenges Brillio developed a layered framework of tools and accelerators to pull data from various source systems and various formats. Various tools and accelerators were getting triggered at different layers of the framework. And then the output of one layer was fed as input to the next layer to process it further and then the final output was fed to the next zone.
Zone 1 – Data Collection
Data collected from various source systems and fed into the layered framework to make it fit for analytics algorithm consumption in the next zone.
Zone 2 – Data Processing
Data goes through various sanity checks and corrections through algorithms fed into the zone.
Zone 3 – Data Modelling
Various advanced analytics algorithms built for the problem were fed into this zone and the output of data processing zone was bestowed here for those algorithms to run on.
Zone 4 – Output
Here, the results of the Data-modelling zone were converted into a consumable format for the customer and hence the recommendations were built.
Business Impact and Benefits
Saves numerous man-hours that will otherwise be spent on analysing the feedback ( ~300/ week) manually
Identified that about 11% of consumers transacted on an average
Determine and understand the segment of customers that derive the most value
Recover revenue for Opcity by capturing transactions that were not reported