DataStax provides data management software to more than 500 customers in over 50 countries. Built on the unique architecture of Apache Cassandra™, DataStax Enterprise is the always-on data platform to the world’s most innovative companies, such as Netflix, Safeway, ING, Adobe, Intuit, and eBay.
The DataStax sales model is built on a foundation of annual subscriptions, landing and growing accounts through expansion, new product add-ons, and renewals. But their CRM system was not properly configured and heavily customized making it too brittle to support changes in sales strategy to support their growth plans.
A re-implemented Salesforce incorporated best practices for subscription-based sales with de-duplication rules to match and eliminate duplicate sales leads, and enriched lead data with Inside View and RainKing. The solution supported product configuration, prorated pricing, approvals, and quote generation for new sales, add-on sales, renewals, and multi-year deals.
The seamless and automated process replaced the manual, spreadsheet-based process for real time, accurate data for forecasting, along with improved lead data quality and sales pipeline confidence, resulting in higher user adoption with increased trust and flexibility to meet sales processes.
- Senior Director, IT
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