As a prominent healthcare enterprise in the United States, this organization stands out among the top Fortune 500 enterprises, with a profound impact on millions of individuals served through Medicaid, Medicare, and the Health Insurance Marketplace. Specializing in managed care services, the client is dedicated to providing comprehensive health solutions.
In their commitment to delivering best-in-class healthcare products and services and ensuring a seamless experience for their customers, the company has undertaken a proactive approach to continuously enhance their customer experience. Recognizing the importance of adapting to ever-evolving customer needs, the client has embarked on a transformative journey to revamp its digital marketing strategy. As a pivotal step in this strategic initiative, the client aims to migrate over 200 web properties from Adobe Experience Manager (AEM) On-Prem to the Cloud, spanning five distinct brands.
Through a collaborative effort, Brillio’s and the client’s teams synergistically integrated several key enhancements to elevate the platform’s capabilities. Notably, integrations with Adobe Launch and Google Analytics were implemented to bolster analytics and user-tracking functionalities. Additional integrations with SparkPost and Kafka were introduced to optimize email notifications, enhancing communication efficiency. Global Link Translation was seamlessly incorporated to streamline multilingual content management, and Ping SSO Federated ID was deployed to fortify security and elevate user authentication.
In the realm of content delivery, AWS CloudFront played a pivotal role, offering caching and SSL certs management to ensure the streamlined and secure delivery of optimized content.
To maintain ongoing optimization, a structured process for periodic code synchronization and the modernization of AEM On-Prem Delta Code changes was established. This approach ensures that the platform remains current and efficient. Furthermore, a robust blueprint was developed, poised to be leveraged across other brands and sites. This strategic initiative not only guarantees scalability but also facilitates seamless replicability for future projects.
The implementation yielded a resilient cloud architecture, affirming scalability, reliability, and optimal performance for the client’s digital platform. This transformation resulted in an impressive accessibility score exceeding 95 out of 100, signifying a substantial enhancement in user accessibility and inclusivity.
Armed with newfound technological expertise, the client’s organization is well-positioned to replicate the success of the initial major migration across four additional brands and over 100 sites, thereby fostering scalability and adaptability.
In a collaborative effort, the teams achieved the successful launch of 29 sites on the cloud within a mere four months of the initial deployment, underscoring efficiency and speed in execution. Notably, a remarkable cost-effective strategy was employed, with the development of the ‘show/hide’ component from the ground up, resulting in annual savings exceeding $150,000. This bespoke approach showcased not only financial prudence but also the ability to tailor solutions to specific needs.
Empowered by these advancements, the client can now direct more focus toward its customers by reducing the effort previously invested in infrastructural aspects.
Outcomes achieved through this engagement:
