The contemporary music industry finds itself amid a transformative period, where it resides at the crossroads of artistic expression and data-driven analysis, bridging the realms of inspiration and information. While preserving artists’ creative freedom to craft impactful songs that resonate with millions remains of utmost importance, equally essential is gaining a comprehensive understanding of the impact they create.
In its quest to gain a deeper insight into its fan base to tailor personalized merchandise recommendations, our client, one of the largest music companies in the world, has entrusted Brillio with the development of a comprehensive data platform designed to seamlessly collect and integrate data from a multitude of sources.
Brillio initiated the process by conducting a comprehensive analysis of data from diverse sources, including e-commerce, email marketing, social media, web browsing, and more. Subsequently, we devised a data warehousing model that not only curates but also consolidates data related to both fans and artists. Our solution further encompasses the extraction and organization of product hierarchy, e-commerce data, listening behaviors, and campaign activities. This data is then meticulously structured into dimension and fact models for further analysis.
To augment this data infrastructure, we have harnessed the capabilities of Google BigQuery to create a curated data analytics platform, providing a holistic 360-degree perspective on fan behavior and preferences.
Furthermore, our endeavor involved meticulous analysis of identity, demographic, and e-commerce data, with the ultimate aim of constructing a robust recommendation model that will drive increased revenue for our client.
In collaboration with the client, we have gone a step further in enhancing the analytics process by implementing streamlined and automated workflows, resulting in significant improvements in efficiency and task execution speed. The entire platform, from development to testing and deployment, has been thoroughly crafted using the dynamic capabilities of cloud data processing and Google BigQuery, ensuring optimal performance and scalability.
The solution crafted by Brillio has empowered the client by delivering a complete toolkit for tailoring eCommerce strategies to individual artists. This powerful solution provides an all-encompassing perspective on critical metrics, such as the volume of products sold, subscriber and customer transactions, and performance during holiday seasons.
By enabling artist-level reporting, a newfound clarity emerged regarding audience list growth or decline, e-commerce activity, and web store engagement. This data was then thoughtfully compared with historical performance, yielding valuable insights and benchmarks for further analysis.
These fresh insights have not only empowered our client to make well-informed decisions regarding fan engagement and e-commerce initiatives but have also provided the ability to strategically allocate its marketing budget to enhance artist promotion. This comprehensive approach ensures that the client consistently maintains a holistic view of artist performance, drawing from a wealth of diverse data sources.
To know more about Brillio’s capabilities in leveraging GCP for customer success, please click here.