Case Study | Retail & CPG
About the Customer
Foundation Building Materials (FBM) is a leading North American distributor of building materials focused on meeting and exceeding the needs of local construction trades with best-in-class products and services.
Business Challenge
As a client-centric organization, FBM is relentlessly looking for avenues to elevate customer experience across all interactions and help them grow by delivering best-in-class products and services
Being the leading distributor of building materials, the client was looking forward to scaling the business with new B2B and B2C commerce as their major channel for distribution. The client always believed in providing a world-class experience to the customers and wanted to explore new commerce channels to onboard new customers, double their revenue, and improve the experience of existing customers.
With the 24/7 eCommerce site, the client wanted a seamless integration of different systems with a well-designed and smooth UI.
Brillio’s Solution
The client chose Brillio as the key partner to drive efficiency and sales in a complex buying system. Brillio enabled the client’s vision with expert-designed user experience on SAP Commerce cloud and integrated Infor ERP with SAP hybris. With best-in-class Engineering practices, technology, and skillsets, Brillio helped the client achieve the aim of driving efficiency with a 24/7 unique buying experience.
The entire transformation has enabled the Business Teams to maximize efficiency and helped them simplify the complex buying system
Here is the approach followed:
Business Impact
Following Brillio’s implementation, the client was able to achieve the goals, and more, such as Enhanced B2B buyer experience, Increased distribution, etc.
Enhanced B2B buyer convenience