brillio-logo brillio-dark-logo
  • Services
    Services
    • Customer Experience Transformation​ Data and AI
    • Product and Platform Engineering Digital Transformation Consulting
    • Infrastructure, Cloud and Security Design & Content
  • Industries
    Industries
    • Banking, Financial Services and Insurance Life Sciences
    • Telecom and Media Healthcare
    • Hi-Tech​ Retail, Consumer Goods & Distribution
  • Cloud and AI Studio
  • Our Approach
  • Insights
  • About Us
    About Us
    • Who We Are Leadership
    • Partnerships Sustainability
    • Awards & Recognition Newsroom
  • Careers
  • Contact Us
  • Search
    • Global
    • Mexico Mexico
    • Romania Romania
    • United-Kingdom United Kingdom
Close menu logo logo
Search

  • Customer Experience Transformation​
  • Data and AI
  • Product and Platform Engineering
  • Digital Transformation Consulting
  • Infrastructure, Cloud and Security
  • Design & Content
  • Banking, Financial Services and Insurance
  • Life Sciences
  • Telecom and Media
  • Healthcare
  • Hi-Tech​
  • Retail, Consumer Goods & Distribution
  • Who We Are
  • Leadership
  • Partnerships
  • Sustainability
  • Awards & Recognition
  • Newsroom
    • Global
    • Mexico Mexico
    • Romania Romania
    • United-Kingdom United Kingdom

    Close menu
    • Search
    • Frequently Searched

      Artificial Intelligence Generative AI Responsible AI Data Analytics Machine Learning
    • Related results

      Artificial Intelligence Generative AI Responsible AI Data Analytics Machine Learning
☰ logo logo
background-image
  1. Home
  2. Insights
  3. Driving CLTV of New Age Businesses Through B2B Personalization for a leading tire manufacturer and significantly reducing Integration problems
b2b personalization

Case Study | Retail & CPG

Driving CLTV of New Age Businesses Through B2B Personalization for a leading tire manufacturer and significantly reducing Integration problems

element

About the Customer 

The client is a leading tire manufacturer based. They have 5 different sub-divisions based on the tire types they produce, consisting of about 150 sales reps.

Business Challenge

With 100+ years of experience in the industry, the client has always believed in delivering the best quality of products and services. The client wanted to minimize manual efforts as their developers had to manually backup codes to their local drives which increases the inability to track changes to the source code and retrieve older code versions for bug fixes.

The client had big visions for the company and looking for effective tracking of components despite frequent releases, as well as seamless collaboration between the developers.

Brillio’s Solution

The client chose Brillio as the key partner to drive CLTV of new-age Businesses through B2B Personalization. Brillio enabled the client’s vision with Sales Transformation by redefining the Sales Platform. With best-in-class Transformation Expertise, Brillio helped the client achieve the aim of driving CLTV through new age B2B personalization.

The entire transformation has enabled the Business Teams to maximize efficiency and helped them manage the system effectively.

Brillio’s approach was as follows:

  • Set up Bitbucket version control system to manage code history, tracking modifications
  • Set up SFDX CLI for developers to have their own scratch orgs
  • Completed setting up VS code editor for developers to write code and deploy to scratch org/bitbucket from VS editor

  • Implemented package-based development, which took care of component dependencies using Unlocked packages

Business Impact 

Following Brillio’s implementation, the client was able to achieve the goals, and more, such as Enhanced B2B personalization, Redefined Sales Platforms, etc.

  • Increased Collaboration by 48%
  • Reduction in Integration problems by 24%

Improved version control

  Download Now

Forward-looking thoughts and compelling stories

Self-Service Banking

Blog

Retail & CPG

Data and AI are key enablers of supply chain excellence
Retail

Case Study

Retail & CPG

Building a powerful solution for the developer community
Generative AI for Retail

Thought leadership

Retail & CPG

Generative AI for Retail

You define the north star,
We pave the digital path

Let’s Connect
logo logo

info@brillio.com

  • Follow Brillio on Twitter
  • Follow Brillio on Linkedin
  • Follow Brillio on Facebook
  • Follow Brillio on Instagram

Services

  • Customer Experience Transformation​
  • Data and AI
  • Product and Platform Engineering
  • Digital Transformation Consulting
  • Infrastructure, Cloud and Security
  • Design & Content

Industries

  • Banking, Financial Services and Insurance
  • Life Sciences
  • Telecom and Media
  • Healthcare
  • Hi-Tech​
  • Retail, Consumer Goods & Distribution
  • Insights
  • Our Approach
  • About Us
  • Partnerships
  • Contact Us
  • Careers
  • Our Locations

© 2025 Brillio All rights reserved

  • Privacy Policy
  • Terms of use
  • Carbon Accounting Report