The client, a leading creative tech design organization in the US, faced significant challenges with its digital analytics setup, relying on Google Analytics and Heap Analytics. These tools provided siloed data, lacked end-to-end user journey tracking, and failed to meet comprehensive business and reporting needs.
To address these challenges, the company partnered with Brillio, which implemented Adobe Customer Journey Analytics (CJA) across all client products, designed a comprehensive data layer, and ensured compliance with GDPR and CCPA. Brillio’s in-house Python-based Digital Analytics QA Accelerator automated the validation process, reducing manual QA effort by 90% and speeding up development.
The integration of Adobe CJA brought immediate benefits, enabling a holistic view of customer interactions across domains and devices. This streamlined analytics solution reduced operational costs by consolidating multiple tools and enhanced data governance and compliance. The improved accuracy and reliability of analytics outputs facilitated better-informed business decisions, driving increased revenue and profitability.
Explore the full case study to see how Brillio’s implementation enabled the client to go from siloed data to enhanced visibility into customer journeys and streamlined processes.
