About the client:
The client is a trusted partner of a leading automotive company, serving over 3800 dealerships. The client is uniquely positioned to advise dealers on making quick and confident digital marketing decisions that meet the needs and goals of dealerships and their consumers alike.
The client was facing a challenge in delivering a personalized buying experience, as the sales process did not focus on enhancing the end customer’s micro-moments. Also, the lack of visibility of the vehicle catalog reduced the customer’s curiosity to buy. Customer engagement was also very low during the entire sales process. Therefore, they were unable to gain quality feedback and create value for customers. The low conversion rate was a consequence of the lack of seamless integration between different sales channels.
The client chose Brillio to partner with and to provide strategic direction towards an “Omnichannel overhaul”. With a focus on enhancing the “Micro-Moments” of the consumer, improving customer experience, and acquiring customer feedback to create value, Brillio designed, developed, and deployed an Omnichannel Sales Solution in the form of a mobile app, focused on delivering an Integrated Shopping Experience.
Some of the key highlights of the solution:
Brillio’s customized solution not only enhanced the customer experience but also increased the customer conversion rate and revenue. Following are some significant business results observed in the client’s growth.