Pratham is a Senior Consultant, Product & Platform Engineering at Brillio. He is a Business & Presales consultant with 8+ years of industry experience crafting digital solutions for global clients across multiple industries and geographies. He is experienced in driving large multi-vertical deals through pursuit management, market research, and GTM strategies.
9th November, 2022
In the last two decades, businesses and brands have had to revolutionize their advertising and marketing techniques to leverage the mass reach and impact that the internet has on consumers. With the world moving rapidly towards digital, brands and marketers have to realign their strategies to make the most of the opportunities that Web 3.0 provides – One of them is in the Metaverse.
Brands and digital marketers need to be up to speed with the metaverse and its full potential. What marketers need to understand is that the metaverse is here to stay, making its way to becoming the next big thing. Let us understand why.
Why is the Metaverse Attractive to Marketers?
Concerns That Marketers Have With the Metaverse
How Should Marketers Approach the Metaverse in the Present and Near Future?
For the reasons mentioned above, although there is almost infinite potential in the metaverse, it is unlikely that brands will fully direct their marketing efforts away from the traditional channels as yet. While the adoption of the virtual worlds and technology, in general, is increasing exponentially, marketers today have to carefully gauge the effort they are willing to invest in a relatively untested channel.
Having said that, it is certain that as consumers immerse themselves in the digital world and the target market for brands on these platforms swell, brands will start using the metaverse as a major channel for marketing and advertising – and it can turn out to be as revolutionary as the television once was.