Business Challenge

Being in a highly competitive business, the customer realized that in order to retain the customers while maintaining the profit margins they’ll need to harness the data they’ve collected over 27 years of sheer market dominance. They needed super-accurate data recommendations that help them stay ahead in business despite heavy competition.

For years the customer has been collecting data from various channels like web, application, leads, listing, demographic data, etc. and the data coming from various sources lacked the formatting uniformity and was complicated, to be used to derive useful insights out of. So, they needed a mechanism where after identifying the relevant factors they could be pulled from various sources, harmonized and then could be bestowed to advanced analytics algorithms built by Brillio’s data science team, to address the problem and derive recommendations.

Approach

To help the customer to not only derive insights out of data but also to deal with data and infrastructure challenges Brillio adopted a zoned approach where each zone was handling a particular part of the problem and built individual algorithms for each zone to handle the specific challenge. Not only that, Brillio automated the functioning of all zones to improve the accuracy of the overall recommendation.

To handle the architectural challenges Brillio developed a layered framework of tools and accelerators to pull data from various source systems and various formats. Various tools and accelerators were getting triggered at different layers of the framework. And then the output of one layer was fed as input to the next layer to process it further and then the final output was fed to the next zone.