Technological upheaval in all sectors of today has left us wondering what our next step in digital transformation could be, especially with the world smitten by the pandemic. With a recurring need to hasten growth and accelerate customer satisfaction, it is essential to leverage existing digital transformative methods to enhance the user experience. After all, the happiness of the end-users is synonymous with an enterprise’s growth.
With lockdowns bringing in hesitation among individuals to step outside to buy even essential items, they looked for an alternative means to achieve the same, thereby enabling e-commerce to gain immensely from the phenomenon. According to IMARC Group, the global e-commerce market has reached a value of US$13 Trillion in 2021 and is expected to reach US$55.6 Trillion by 2027 (CAGR of 27.4%). A boom of this sort is pushing e-commerce businesses to look for digital transformation solutions to enhance their user experience and satisfy their ever-increasing customer bases.
Before we investigate the methods to enhance user experience, we must first understand the three main technological areas that drive the e-commerce industry. These include cutting-edge application (Mobile/Web) architecture, data analytics, and IT infrastructure and operations. In this blog, I have tried to elucidate the importance & impact of IT infrastructure & operations on an e-commerce business. However, in the quest to find the right infrastructure solution for a business, one should understand that no solution can be tailored without gaining a comprehensive understanding of certain challenges prevalent in the businesses/ industry. A few of these include:
Through my experience of helping large e-commerce clients to improve their infrastructure & operations maturity, I have developed a 4I principle of solution design to mitigate the above-mentioned challenges. These 4Is form the base of an Infrastructure & operations transformation solution design resulting in elevated user experience for our client’s end customers. The 4Is are:
An upward inclination towards opting for better IT solutions to solve business problems in the E-commerce space has brought about a constant need for evolving and innovative mechanisms that will generate revenue growth and adaptability to dynamic working environments. But the question of which technology will best suit your business to achieve this goal is of prime importance.
At Brillio, we will help you answer this question and provide you with all the necessary digital transformation solutions to grow sustainably and profitably. Making use of our experienced resources and innovative technologies, we bring to you our proprietary platform- Brillioone.ai, which is a one-stop solution to equip you with all the right tools to gain a competitive standpoint in the e-commerce marketplace. It has multiple beneficial models such as OneCloud, OneCX, and OneAutomation. Brillioone.ai is a suite of capabilities and solutions to accelerate the most mission-critical facets of any digital transformation journey for your e-commerce business.
Currently working as a Presales Consultant for the Digital Infrastructure division at Brillio, Kavya is a technology enthusiast who constantly looks for creative and innovative solutions to help, medium to large scale enterprises reimagine their digital transformational problems by leveraging cutting edge and next generation technologies.
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