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  3. Speeding to Market with a Conference App in 4 Months for Oncology Care
Oncology Care

Case Study | Healthcare | Life Sciences

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Speeding to Market with a Conference App in 4 Months for Oncology Care

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Enhancing scalability and engagement with Flutter

With a legacy spanning 60 years, this non-profit organization has established itself as a pioneer in the fight against cancer. Dedicated to research, education, prevention, and patient care, the organization has grown to nearly 50,000 members encompassing all oncology disciplines and subspecialties. Supported by a team of over 450 full-time staff, it leads initiatives to advance clinical cancer research, advocate for equitable access to high-quality cancer care, and provide continuing education to oncology professionals worldwide.

The organization sought to accelerate its transformation into a customer-centric, digital product-driven entity. To achieve this, three key digital product teams were prioritized: Meetings, Content, and Customer. The challenge was to enable these teams to scale effectively while consistently delivering impactful results, all without losing sight of the customer-first approach.

Engineering with Flutter for Cross-Platform Optimization

To address this need, a partnership was established with Brillio to develop a seamless and user-friendly application specifically for the Meetings team. An innovative solution was proposed by Brillio, leveraging Flutter, a modern framework for mobile and web development, which ensured rapid development, high performance, and a consistent user experience across platforms.

The engagement was initiated by Brillio with a PoC for the mobile application. The Flutter PoC’s performance, cross-platform efficiency, and intuitive user experience convinced the client, leading to its approval for full-scale development.

Four Months from Concept to Live Deployment

The mobile application was designed and delivered within an impressive timeline of just 4 months, well before the client’s Annual Meeting. The app was launched on both iOS and Android platforms, ensuring accessibility to a wide audience.

The app delivered comprehensive features including conference schedules, detailed presentations and speaker profiles, abstracts, posters, video content, and a personalized agenda builder that enables attendees to manage their schedules effectively.

Out of 45,000 Annual Meeting attendees, 22,000 downloaded the app, demonstrating its strong adoption and usability.

Building on Success: Expansion to Web

Building on the mobile app’s success, Brillio has been entrusted with developing a Flutter Web application. This web app will replace the client’s existing Progressive Web App for meetings, offering a unified and consistent user experience across platforms.

  • Streamlined Development: Flutter’s single codebase accelerated the development process for both mobile and web applications.
  • Enhanced User Experience: The application’s intuitive design improved user satisfaction and engagement.
  • Scalability: The solution empowered product teams to scale operations efficiently without compromising customer focus.

Brillio also introduced the concept of a dedicated learning initiative, the Brillio+Client Academy, to upskill talent in the client’s ways of working, alongside structured governance practices, including daily standups, weekly reports, and quarterly executive reviews.

  • Speed-to-Market Focused Delivery
  • 4-month time to market
  • ~ 50% attendee app adoption
  • Intuitive, User-friendly app

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