Brillio CTO on How the Metaverse Is Redefining Retail Through Data, Immersion, and Innovation
In a detailed Express Computer interview, Brillio CTO Chander Damodaran explores how the metaverse is poised to transform retail by blending digital convenience with immersive, physical-like shopping experiences. From NFT strategies to virtual store pilots and supply chain innovation, Damodaran outlines how next-gen retailers can reimagine customer journeys, boost retention, and tap into emerging Gen Z and Gen Alpha audiences.
As digital twins, AI, and spatial computing converge, metaverse retail is emerging as a key frontier in omnichannel engagement and next-gen business models.
