A Welcome Note from Shailen Salvi, Chief Solutions Officer
Brillio’s mission is to be among the leading digital technology service providers in the world and while that will be driven largely by our organic growth, strategic acquisitions will accelerate our journey. Accordingly, we are delighted to share the news of our acquisition of Cognetik, a marketing analytics and customer experience optimization company. The acquisition was announced July 7,2020, and it marks the latest milestone of Brillio’s growth.
Cognetik’s capabilities complement Brillio’s existing capabilities in the analytics space, and their expertise in product analytics, marketing analytics, multi-channel experience optimization on leading platforms such as Adobe add strength to Brillio’s ability to help our clients curate personalized, omni-channel customer experiences. Cognetik built an enviable client list of brands in the CPG and Retail space—such as Pizza Hut, McDonalds, Facebook and eBay to name a few.
Brillio has long considered Eastern Europe to expand our global delivery operations. Cognetik brought Romania based delivery centers to the relationship, which aligns perfectly with Brillio’s strategy to have an expanded global service delivery capability, in addition to our established presence in India. We now have access to additional great talent and improved proximity to our customers in UK and the EU. Going forward, we can offer a nearshore option to our US and UK based customers.
As of January 1, 2021 the Cognetik brand has been retired, as we operate as a unified company as Brillio. Together, we look forward to exciting times and growth together in 2021!
If you would like to learn more about how Brillio can help “Accelerate What Matter Now” you can reach us at email@example.com