User Experience Leads oversee innovative and talented user centric design teams in developing information architecture for websites, products, and online interactions including various stages of product conceptualization and design
strategy. As talented with visual design as they are tech savvy, they develop graphical user interface, graphic designs, and interaction patterns; apply color theory and design principles to produce best aesthetics and ease of
use; implement their knowledge of user centric design methodologies to determine product strategy, design concepts, perform user acceptance tests, and feature list definition; and even develop user personas from scenarios of use
and interaction models.