The client is a security-as-a-service provider that enables large and mid-sized organizations to defend, protect, archive, and govern their sensitive data. The multi-tiered platform includes solutions, platform technologies, and infrastructure to secure over a million systems across the world. The solutions are offered both on-premise and SaaS-based installation models.
The burden of legacy and the case of unsuccessful CPQ implementation
It is common for software products, especially in the SaaS world, to have complex pricing models with multiple slabs, discounts, and offers. These variations are generally created to provide flexibility to the buyer and help them choose the right model depending on the business situation. Companies need a robust Configure, Price, and Quote (CPQ) system to manage such complex workings.
However, when not implemented and managed well, the complex pricing models can create a chaotic situation for the business. This is exactly what our client was going through. The situation worsened when they had an unsuccessful CPQ implementation and did not wholly upgrade from the older home-grown CPQ system.
The key challenges included:
It’s not just the tool. It’s the expertise that matters.
Brillio was already working with the client supporting their Salesforce Sales Cloud at that time and was engaged to revive their unsuccessful attempt at CPQ implementation. As the engagement with their vendor ended unexpectedly, the implementation was left in an incomplete state. Brillio did not have access to any documentation for the build or visibility into the design decisions for the current state of system. Additionally, due to the extended nature of project timeline, the client team that was involved in requirement scoping had transitioned and were no longer involved in the initiative. It was up to us to take this semi-built org and make it work.
The client had faith in Brillio’s CPQ expertise and our ability to turn the situation around. The experienced Brillio team started the engagement in a structured way through a detailed discovery session with the new team. This scoping exercise helped in articulating the requirements, the approach, and to ensure that the entire team had a common understanding and were completely aligned. Since the client had already lost valuable time, we created a phase-wise approach to ensure that the system is used at the earliest. Since their amendment and renewal pricing was extremely complicated, we started with their new opportunities quotes. This helped the sales teams to create new deals, get comfortable with the system, and start generating the data that could now be leveraged to lay out a foundation for amendments and renewals. Key aspects of the solution include:
Unlocking the power of Salesforce CPQ
The implementation of CPQ enabled complete visibility of the Lead-to-Cash process from initial purchase through renewal, which did not exist through first purchase before implementation. Specific benefits include:
CPQ is a core element to digital businesses, and getting it right is the key to success of any business. Have you implemented your Salesforce CPQ yet? Talk to our Salesforce CPQ experts at firstname.lastname@example.org and know if your business is ready for CPQ or if your CPQ implementation is delivering the desired results.
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