Ramping Up Digital Transformation for 2019? Then You Need to Know What NOT to do
Shailen Salvi • December 13, 2018
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Digital transformation doesn’t come neatly packaged in a box. As many IT leaders can agree, there’s not one solution that fits all business challenges and needs. That said, what many can agree upon is that digital transformation is a table-stake for any forward-thinking organization, no matter how large or small.
At Brillio, we believe that come 2019, those enterprises that have not already embraced digital transformation will soon realize that they have reached a critical point. It’s really quite simple – if an organization wants to remain relevant, then they need to understand that digital transformation is business transformation. Digital transformation is not only changing the face of business, but also, how business is done…and more and more enterprises are starting to get there. For instance, according to IDC’sWorldwide Semiannual Digital TransformationSpending Guide, worldwide spending on digital transformation is predicted to reach nearly $2 trillion in 2022.
From agile processes and cloud computing to artificial intelligence and big data, digital transformation involves many technologies and processes that business and technology leaders believe they need to implement. But, when ramping up digital transformation, it’s just as important to know what NOT to do. Why? Because digital transformation is not about changing just the technology – it’s also about changing core business processes and organizational culture.
Do NOT automatically assume digital transformation means technology or technology platforms: More often than not – and incorrectly – individuals ask for and focus on what technology needs to be implemented, but when it comes to digital transformation, this is not always the right approach. Instead, first and foremost, we need to think through the business outcomes. Those outcomes determine what technology investments should be made.
Do NOT lose sight of your customers’ expectations: What does the customer expect from an organization’s products and services? How can an organization improve the customer journey? How can an organization rethink its use of technology to meet and exceed each customer’s expectations? An organization’s vision of digital transformation needs to be defined through the eyes of the customer.
Do NOT assume the competitive threat comes from a traditional competitor. With digital transformation, organizations can no longer view potential competitors as only those that are in the same sector. For example, digital first start-ups disrupted personal wealth management, so now legacy Wall Street titans compete directly with Betterment and Wealthfront. Brick and mortar retail outlets are forced to rethink their entire in-store customer experience to compete against the convenience of “Buy now with 1-click” from Amazon.
Without question, digital transformation is critical for business success and growth, and as we approach 2019 and onward, more and more organizations will realize a competitive advantage as they adopt such innovations. But don’t forget – when accelerating your digital transformation journey, it’s important to know what to do and how to do it.
For more information on Brillio and how we can help you move faster to reach your desired outcomes, visit here.
As the Chief Solutions Officer at Brillio, Shai is leading the evolution of Brillio’s market centric digital transformation solutions for its customers. He brings with him deep expertise in spearheading development and execution of outcomes based Go-to-Market strategies for global consulting firms, comprised of sector specific solutions.