Designing for people is the only way forward
Human-centered storytelling isn’t just a design tactic. It’s the most powerful way to pitch a new product vision. That’s always been true, but now that AI is reshaping nearly every experience we touch, it’s more essential than ever. Storytelling doesn’t just clarify how a product will be helpful to a specific group of people—it also embeds human values into the pitch, not as an afterthought, but as part of the narrative itself. Any product vision that includes AI—especially Agentic AI—must keep humans firmly at the center. That means designing for oversight, transparency, and explainability. And the first step toward that? Telling a story that makes those values come to life. Whether you’re a product leader, designer, consultant, or executive sponsor, we will walk you through how we use storytelling to help a complex, AI-powered product vision click—and offer some guidance for how to do the same in your own demos.
Why storytelling matters (especially with AI)
Clients want AI in their products, and consultants need to be able to explain how we plan, design, and build for it. AI is part of almost every new product pitch these days. But AI can be abstract, technical, and a little slippery to demo. You can’t just show a static screen and expect someone to get what it feels like to have AI anticipate user needs, reduce their cognitive load, or save them from a mistake. That’s where storytelling comes in. It translates capability into experience. It puts the AI in context.
In an age of complex data and fast-moving AI capabilities, storytelling isn’t fluff—it’s strategy. It’s how we shift the conversation from features and aesthetics to value. If you want stakeholders to believe in your vision, stop showing them how it works. Show them who it works for. And make the user the hero of the story. Powerful storytelling shifts conversations from features and aesthetics to real, human value.
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