Brillio Touts the Benefits of Analytics and Actionable Insights at the 2014 Retail & Consumer Goods Analytics Summit
Brillio • September 08, 2014
Morristown, NJ – September 8, 2014 – Brillio, a global technology consulting, business services and software development company dedicated to enabling enterprise companies to successfully transform into technology first businesses, today announced its strong presence as a Gold Sponsor at the inaugural 2014 Retail and Consumer Goods Analytics Summit taking place on September 11 and September 12 at the W Hotel in San Diego, California. The event is organized to provide retail and CPG companies with a customer-centric and interdisciplinary approach to leverage data, improve the customer experience and create new methods of engagement.
At the Summit, retailers and CPG executives will learn ways to better leverage analytics to improve their engagement with customers. Retailers will gain insights into techniques, technology, and best practices that will help in marketing, merchandising and supply chain, while CPG companies will gain access to content focused on improving sales and marketing, new product development, and supply chain. This year’s conference theme, ‘Analytics Now’ is a perfect fit for Brillio, as the company’s offerings cover all aspects of the analytics value chain. Backed by sound knowledge of experienced data scientists who are also domain experts in various industries, Brillio provides best in class analytics solutions (domain-specific applications, managed services and customized analytic development services) that give retail and CPG organizations deep actionable business insights that extend beyond just business information.
At the Summit, Brillio’s John Gallagher, Director, Business Technology Consulting / CPG, will be speaking on a panel titled “The Business Benefits of Retailer/Supplier Data Collaboration”.In this highly interactive session, a panel of thought leaders will discuss their perspectives on the business benefits of sharing data between retailers and suppliers. Business partners who have engaged in collaborative efforts around shared data, including POS, syndicated, loyalty, and transactional data, have found mutual benefit in several areas, including supply chain, sales, and demand generation.
“Brillio works alongside worldwide brand name retail and CPG companies to enhance the collaboration of data and then, deliver actionable insights,” stated Raj Mamodia, CEO of Brillio. “The collaboration between data and insights is where CPG and retailers can work together to enhance consumer needs and satisfaction. Retailers have intimate relationships with their customers and by sharing the data with CPG companies; it’s a win-win for our customers.”
Brillio is a global technology consulting, business services and software development company dedicated to enabling enterprise companies to successfully transform into the “technology first businesses” required for the success of the modern enterprise. The company is committed to redefining the IT industry standard for the business relationship between consultant and client – from one of commoditization to one that is driven by mutual collaboration, technology investment, unprecedented risk sharing, and measurable performance-based outcomes.
Brillio brings specific market expertise to clients in the Banking and Finance, Utilities, CPG, Retail, Technology, Media and Entertainment industries. This, along with its key technology partnerships and investments in areas such as analytics, security, the cloud, mobile, and machine learning, enable it to leverage emerging technologies to deliver innovative processes and solutions that deliver competitive advantage and new value to clients.