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Brillio-Designed Yokohama Tire Spec App Wins Prestigious iF DESIGN AWARD

Brillio’s Global Design Studio Recognized Among Thousands of Entries for its Human-Centric Approach and Business Value delivered to Yokohama Tire Corporation

SAN RAMON, CA – March 28, 2019Brillio, a global digital technology consulting and solutions company, today announced that the company has been awarded the iF DESIGN AWARD 2019 in the service design category for its work with Yokohama Tire Company of North America on the  Yokohama Tire Spec mobile application.

The iF DESIGN AWARD, a globally recognized trademark for excellence in design, is one of the world’s most prestigious design awards given to organizations that demonstrate a commitment to design and outstanding service. With this important designation,Brillio is being recognized as a leader in design-led digital transformation.

Leveraging its proprietary design methodologies including Brillio XOTM and Brillio PathfinderTM,  Brillio worked with the business stakeholders to re-define the problem statement and re-engineered an approach that not only gave immediate commercial returns but also radically improved the end-user experiences.

“Yokohama’s goal has always been to provide the best products and services to our customers,” said Andrew Briggs, Yokohama’s vice president of marketing and product management.  “The Tire Spec App is just the latest tool in this endeavor made possible by Brillio’s willingness to understand our business and our customer’s needs.  The response in the market has been overwhelmingly positive.”

“Through situational fluency, a prioritization of digital initiatives that will have maximum impact and a user-centric approach to design, Brillio has been helping clients re-imagine the art of possible and realize the unlocked value sustainably,” said Raj Mamodia, Chairman & CEO of Brillio. “The results we have achieved with Yokohama have sparked an appetite for digital transformation and advanced their digital strategy further. This award is a testimony to our ability to bring together design and technology to deliver outcomes for our clients.”

For the 2019 awards, 6,375 entries were received from 52 nations covering seven disciplines. Entrants were judged in the areas of product, packaging, communication and service design/UX, architecture and interior design, and professional concept.

The award ceremony took place on March 15th, at the BMW Welt in Munich, Germany where the winners were presented in the iF WORLD DESIGN GUIDE, published in the iF design app and exhibited in the iF design exhibition Hamburg

For more information on Brillio and the company’s work with the Yokohama Tire Spec app, contact us at

About Brillio

Brillio is a leading global digital consulting and technology services company focused on implementation of digital technologies for the world’s leading companies. Brillio uses proprietary methodologies to help customers re-imagine their businesses and competitive advantages and then rapidly develops and deploys disruptive industrial-grade digital solutions using UX design, digital applications, big data analytics, cloud, security and digital engineering. The 1,500+ strong Brillio team is based in seven offices across three continents and considers world-class customer satisfaction as its true north. To learn more follow us @brillioglobal and visit our website at

 About Yokohama Tire Corporation

Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit, or

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