In this era of fast-paced business transformation, ease of innovation and faster time to market are the two key priorities for any company striving to be on top and to stay relevant as per customer needs. To keep up with the key priorities’ organizations need to follow 3 steps approach: Modernizing the Tech stack, creating a roadmap to replace monolithic DXPs, and making a future-ready digital experience strategy.
We are seeing some industry movement towards the precursors for now. The three-step processes to approach the same is as below:
1. Modernizing the Tech Stack
When it comes to modernizing the Tech Stack, various aspects should be considered. Some of the highlight-points:
To change from a product delivery model that centers on page-based experiences to a more modern multi-experience product delivery model.
Decoupling of front end & back end for greater agility.
Implementing a custom front end or developing complex integrations with other components/Modules.
Evaluating the options of “build,” “buy” or “hybrid buy and build” approach as per organizational requirement relevance.
Breaking down large applications into modules supplemented with low code application development platforms. Also requires the development of low-code and no-code tools to perform the composition.
2. Creating Roadmap to Replace or break down the Monolith DXP
The journey to composable DXPs and the future of applications will be incremental and modular. Primary Objectives of creating a roadmap being:
Value-based elastic pricing through component-based contracts.
To Realign DXP vendor selection criteria.
To hold shared accountability for business outcomes via collaboration between business & IT teams.
To start moving from Monolith DXP to composable application experiences.
To resolve the integration challenges from traditional DXPs interfaces such as APIs need special attention. They must be designed in such a way that they enable the assembly of different digital experiences apart from facilitating point-to-point integrations.
The three phases of the deployment of composable business initiatives include the below steps.
Prepare for necessary adjustments and gaps by evaluating the current state of DXP.
DX business capabilities to be built /bought based on organizational digital experience strategy.
Scale DXP to achieve full modularity and agility required.
3. Future- Ready Digital Experience Strategy
The future-ready digital experience strategy has business capabilities in the form of DX capabilities that can be composed and reused. Some of the other aspects that factor into this are as below.
Change from heavy customization and application development to composition of business capabilities into digital experiences.
Business capabilities must be Modular, Autonomous, Orchestrated, and Discoverable.
API-centric- offering DXP integrations with common adjacent digital marketing technologies, and component libraries.
DXP capabilities will be orchestrated on the fly (often using AI/ML techniques) to contextualize and personalize the digital experience.
Consultant, Cloud Engineering Studio, Brillio.
Presales and Business Consultant with 2 years of industry experience in delivering value for many digital transformation projects across the globe. Experienced in handling strategic alliances for AWS and Microsoft. Worked with different clients across Telecom, Retail, Hitech, and BFSI.