Lightning Migration done right – The approach for maximum Lightning ROI
Mayank Mohan • April 12, 2019
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Lightning Migration delivers 341% ROI along with the improved user-experience, end-user productivity, and efficiency savings.
This was the remarkable statistic in Forrester’s report “The Total Economic Impact of Salesforce Lightning”. Further with Lightning being integral to new and evolving Salesforce offerings, migration from Classic to Lightning migration has been on the must-do list for Salesforce users. Yet, users have been slow to migrate, typically owing to concerns around change management, apprehensions on the actual benefits, or simply, an unclear understanding about how to approach it.
The key to maximizing the value of Lightning is undertaking the approach that suits the organization’s requirement and appetite the best. This blog talks about Brillio’s recommended approach for making the move to Lightning.
Brillio’s Lightning Migration Approach
Our approach is based on two broad outcomes that organizations focus on –
Customer experience enhancement
We have identified four dimensions of migration based on the impact and scope of driving these outcomes –
At it’s simplest, Classic to Lightning can be a matter of switching on the button and making some minor technical adjustments, such as:
Cleaning up org to optimize technical resources
This is the accelerated path to Lightning for a faster time-to-market with out-of-the-box features of Lightning. The ROI, of course, is low compared to the full potential of what a migration can bring.
Improvement in customer experience and ROI: Low-Medium
There always is scope for optimization of Salesforce implementations. Lightning expands this range of optimization even further. With over 50 signals that can identify the areas of application improvement, migration with this objective helps:
Understand your readiness for Lightning
Check the utilization of Classic and optimize usage
Improve security, code efficiency
Replacing old features with new and improved ones
Primarily, it improves the end-user productivity, efficiency, and reduces the dependency on custom features.
Improvement in customer experience and ROI: Medium
As against common understanding, Lightning can be more than just update of Classic, or a fancy UI upgrade. While UI is a big part, Lightning enables you to enhance and facilitate processes that can make organizations more customer-centric. Process enhancements can include:
Embracing a persona-based approach
Building new workflows using minimal customization
Improving processes implemented on Classic
Aligning processes with business changes
Here is where the real value of Lightning starts to kick in and goes beyond just the efficiencies for the end-user.
Improvement in customer experience and ROI: High
The move to Lightning is not designed to be just a Lift and Shift project, it is an opportunity for transformation. Migrating with the aim to modernize the Salesforce application involves re-imagining the end-user experience through a user-centric approach. Progressive companies have taken the migration opportunity to reimagine their customer journey and customer experience goals and building with the latest Lightning technology.
This is what gets the holy grail promised by Lightning. This is what helps unlock the 341% ROI and builds a scalable application aligned with the vision of Salesforce.
Improvement in customer experience and ROI: Maximum
Make the move to Lightning with Brillio
Brillio is one of the largest Salesforce partners globally and has been involved in several migration engagements. Our proprietary approach, accelerators, frameworks and team of certified experts help accelerate the move with minimal risk and maximum ROI.
A multi-faceted leader with expertise in Digital Transformation and Consulting, Mayank handles Customer Success, Solutions and GTM Strategy for Customer Experience Platform practice. He has guided technology led CX transformation of businesses across various domains