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Suraj Gupta • September 02, 2021
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Is Digital 360 worth the hype?

The short answer is “absolutely.”

Digital 360 has become the new industry standard for communicating with customers on the level they have come to expect. It enables businesses to connect with their audiences on the platforms they prefer, however they want. When companies have the capabilities of understanding each individual consumer, they are able to cater to everyone’s specific needs and desires.

Brillio is a born-digital, next-generation digital transformation company serving over 50 Fortune 1000 clients among over 200 customers globally. Brillio has over 10 years in the Salesforce ecosystem, with client success stories spanning across industries. They bring a highly-skilled, diverse, strong, and experienced team to their customer engagements, and consistently show how prepared they are to “triage and prioritize the order of events, and grow today…to be better for tomorrow.” This team maximizes value potential, regardless of scale or stage of growth. Brillio, at the core, cares for their clients, and deeply understands that their customers are in the business of serving people. With the personalized touch of Digital 360, Brillio’s team enables their customers to care for their customers well, and without having to be technology experts.

Brillio’s main four verticals – technology, media, telecommunications (TMT), banking/financial services (BFSI), healthcare and life sciences (HLS), and consumer products, retail and distribution (CPRD)- guide their approach to helping clients compete with digital natives and enabling them to accelerate their success. Digital transactions have skyrocketed over the past year, and the companies that adapted accordingly ended up excelling tremendously. You have probably noticed some of these changes, such as retail stores offering curbside pickup, food delivery apps offering no-contact delivery, or even being able to view your barber’s calendar to schedule a time for him to come to you.

Plus, these businesses have a plethora of payment options, all of which have your details on file. These seemingly subtle changes have made an enormous impact on the buyer’s journey.

Digital 360 keeps your company competitive, accessible, and desirable. It means you can begin to market, sell, and engage your audience anytime, anywhere. Brillio recognized and has tapped into the scalability of this platform, ready to tell the customer’s story from a more far-reaching perspective. Brillio’s winning customer experience strategy is Authentic, Inclusive, and Responsive (known as A.I.R.), making products and experiences better, faster, and more reliable.

Digital 360 is so valuable to businesses because it combines industry-leading marketing, commerce, and experience clouds to help create seamless online interactions. These interactions are fueled by a union of empathy, accessibility, and speed to a market where eCommerce is concerned, which was a natural fit for the team at Brillio.

The three critical components of Digital 360 that drive success:

It’s driven by data.

By integrating your commerce systems, marketing technology, service portals, and social media together on a cloud-based platform, you can effectively create a more educated strategy.

It’s obsessed with customers.

After compiling and organizing all of your data, you’ll be able to create personalized experiences for everyone, essentially giving you the power to please every customer.

It’s future-proof.

Instead of a standard software update, Digital 360 is designed as an evolving technology, in and of itself. In other words, everyone and everything else adapts to Digital 360, as it’s become the industry standard of making companies – and technologies – absolutely agile.

Brillio uses data to drive a customer-centric model for their clients, shifting the focus from products to listening and relationships, all with an eye for building brand loyalty. They empower employees with data, knowledge of the customer, and their history. This, they have found, makes their clients especially nimble in addressing customer needs. As you can see, Digital 360 offers customizable tools to streamline every aspect of your business.

Let’s create something amazing together!

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