Yokohama Tire Corporation is an arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., a global leader in the premium tire industry since 1917.
In 2017, Yokohama resolved to deliver its cumbersome printed marketing materials to B2B customers (tire distributors & dealers, automobile dealers, and online retailers like Walmart and Costco) in a more efficient digital form. This 100-year-old company thrived on manual processes, and needed a savvy partner to transform it into a digital information powerhouse.
The Brillio team worked closely with Yokohama to achieve organization-wide buy-in to a radical digital transformation of its information sharing process. Workshops brought stakeholders together to make decisions and address critical needs. Brillio helped develop Yokohama Databook, a dynamic digital app that completely replaced the company’s printed collateral, instantly delivering updated product and technical information to customers and sales teams.
The Yokohama Databook app was brought in on schedule and under budget! The tire industry is heavily regulated, and customers need to know about safety standards and technical information in real time. For the first time in the company’s 100-year history, the Yokohama Databook app gave users instant mobile access to this information, and more. No more wasteful printed collateral. The new app also facilitated the dissemination of deeper insights, such as R&D test results, regulation changes, company news, and other product details that made buying and sales decisions easier.
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