Data Hygiene Elevates Sales Accuracy

About Intermedia

Intermedia is a cloud business application giant, with over a million users and more than 30 services available in their “Office in the Cloud” software suite.

Business Challenge

Intermedia’s data-intensive sales process was complicated by an abundance of duplicate, incomplete or dead data, with multiple, incompatible back-end systems. Intermedia’s sales force was missing too many opportunities due to outdated and incompatible legacy systems.

Solution

Brillio’s change engineers deployed a custom app based on Salesforce Wave Analytics to quickly and accurately merge data from disparate legacy systems.

Benefits

The app reduced the number of confusing data fields, removed data clutter, and reduced or eliminated duplication. Clear, actionable customer sales data was served up via a secure, cloud-based dashboard. Brillio’s new app gave the sales force an easily accessible, information-rich central clearinghouse of useful customer data. The new system simplified the sales lead, development, and closing process. The more efficient data stream allowed more accurate reporting through the interactive dashboard, so the Intermedia sales force could better understand what drives sales and revenue growth. The smoothly integrated system was adopted quickly by the organization, and sales increased.