Increasing ad revenue by 100% by gaining trust in the data
About the client
The client is an American multinational e-commerce corporation. Global commerce leader that connects millions of buyers and sellers around the world and enables economic opportunity for individuals, entrepreneurs, businesses, and organizations of all sizes.
The client was suffering from declining ad sales due to an outdated publishing strategy, which resulted in advertising yield lower than its competitors.
Although it was the number one site in the group, advertisers were looking elsewhere to buy media because the client’s digital property did not have robust data on its users.
The client was looking to improve data collection and tracking, in order to regain trust in their data and improve ad revenue.
Brillio leveraged the client’s existing relationship with Adobe to set up and deploy Audience Manager.
We onboarded the client’s 1st-party data along with 3rd-party demographic and consumer credit data.
Over the course of the implementation, we built more than 2,000 traits along with 300 highly-targeted segments.
This level of granularity represents a significant source of targeting advertisers can tap into, making it extremely beneficial for the client revenue-wise.
The client saw an increase of more than 100% in ad sales after a few months of deployment.
The demand in our client’s inventory exponentially increased, due to changing advertiser’s perception on the quality of the inventory.