Case Study

Revolutionizing the Way Cars are Sold, Worldwide

Brillio’s smart digital interface streamlines the car-buying process and improves the relationship between dealers & customers.

About FordDirect

Headquartered in Dearborn, Michigan, FordDirect is a joint venture between Ford Motor Company and its franchised dealers to create a comprehensive Web presence for dealers and provide digital marketing services that help dealers sell more cars and trucks. FordDirect provides dealers new and pre-owned marketing services, call tracking, lead management solutions, dealer websites, search optimization and marketing, database marketing, marketing services for regional dealer advertising groups and other digital services.

Business Challenge

FordDirect, a marketing technology arm of Ford Motor Company, wanted to streamline the fragmented car-buying experience using digital and data solutions.

Solution

FordDirect, a marketing technology arm of Ford Motor Company, wanted to streamline the fragmented car-buying experience using digital and data solutions. Working closely with FordDirect, Brillio developed a completely new platform called Maestro: an innovative mobile sales app that completely digitizes the car-buying process.

Benefits

Maestro presents customers with an engaging, interactive digital experience, and provides dealers with a responsive dashboard that puts customer data, car inventory, and financing options at their fingertips. Everything both parties need to know is in one location, smoothing what is normally a disjointed and often frustrating and time-consuming sales experience. Ford dealers report improved customer experience surveys and increased sales.

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