The client is one of the Cancer Treatment Medical Start-up in the USA providing a seamless digital experience to patients.
The US healthcare market is a complicated labyrinth of decision making with no single curated information source for the patients. For better patient experience, the client wanted a holistic app that would provide easy navigation and delightful experiences throughout their journey of diagnosis to make an informed decision. To address the key challenge of broken communication and disjointed experiences the key requirements included –
Brillio partnered with the client through design thinking workshops to identify the pain points, define the art of possible, and roadmap the technology interventions to deliver the re-imagined user experience.
With constant collaboration and Brillio’s deep rooted expertise in the healthcare domain, Brillio successfully delivered end-to-end solution from ideation, need analysis, product blueprint, prototyping, Minimum Viable Product development, and integration with medical records database to go-live. The key solution highlights are:
By putting customer experience at the center of the app building process, and empathy at the core of the customer journey, we’ve helped the customer develop a holistic app for fostering innovation by focusing on the patient experience.
The feature set included in the app ensured that it was empowering the patients to take action to improve their own health situations.
Some of the key benefits from this application can be summarized as below:
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