Tech Care for All (TC4A) is a leading digital health company dedicated to transforming health outcomes in Africa and Asia sustainably with digital solutions. Addressing the full journey from wellness to diagnosis, treatment, and follow-up care, TC4A is a social impact business targeting vulnerable and underserved groups.
Perennial influx of people in large volumes, infrastructure constraints and the inability of city governments to meet the housing needs of new arrivals have contributed to the growth of large informal settlements in Mumbai, one of the largest cosmopolitan cities of the world.
Residents of these settlements face significant health risks related to inadequate sanitation and food storage, poor drinking water and presence of pests amongst others. Lack of health awareness and access to health facilities compounds the problem. Worse, many practitioners are not qualified doctors and it is hard for people to know whether they are being seen by a legitimate licensed health professional.
Additionally, leading pharmaceutical companies face difficulty to sell their medicines in these settlements due to low medicine acceptance and limited purchasing power of residents.
Hence, there was a need to address the pressing health concerns of settlement dwellers and connect them with the nearest affordable qualified medical practitioner.
With the vision to provide affordable,quality healthcare,TC4A partnered with Brillio to create HealthyiU,a mobile product promoting healthcare for users in these settlements. The dream of empowering the economically downtrodden living in urban settlements with accurate, authorised, and clear healthcare awareness was the prime motive behind creation of the HealthyiU app.
Teaming up with TC4A and a local youth empowerment group in the Malvani area called Life Project 4 Youth (LP4Y), the Brillio team conducted multiple workshops with the target groups to understand their needs and transform needs into opportunity areas. The team used design thinking tools such as market research, affinity mapping to gather and group the young people’s ideas, ideation to unleash creativity, and value mapping to ensure the app would respond to what the community cares most about, amongst other techniques. The process included the following phases:
With the primary user base aimed to be the youth aged 16-40, the core features of the application were identified as:
Within 12 weeks, Brillio was able to deliver the minimum viable product (first version) of the HealthyiU app. Users can access information, book upcoming health program events, play awareness-building games, share learning videos and participate in health surveys.The application has had a positive impact among Malvani residents, with the following notifiable results:
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