Brillio Pricing Solution Cited in Gartner 2017 Report: “Market Guide for Unified Price, Promotion and Markdown Optimization Applications”

Brillio • June 06, 2017

Santa Clara, California – June 06, 2017 – Brillio, a global digital consulting and technology services company, today announced the company’s OptiPriceTM solution has been listed in the April 2017 Gartner report titled “Market Guide for Unified Price, Promotion and Markdown Optimization Applications,” written by Robert Hetu, Research Director with the Gartner Retail Industry Services team.

Brillio OptiPrice is a revenue management solution for retailers that predicts outcomes and estimates price changes with high levels of accuracy. The software uses econometric and network effect modeling to estimate price sensitivities, while controlling for all major internal and external factors. The software also allows retailers to: set pricing strategy; monitor dynamic competitor prices; respond to changing consumer and competitor behavior; and build simulators to predict optimal price corridors.

Brillio’s retail customers have used OptiPrice to drive revenue improvements of 1-5 percent and margin improvements of 2-10 percent. Retail is just one of several practices where Brillio is helping customers drive digital transformation, along with banking and finance, consumer goods, media and telecom, pharmaceutical, and utilities. In each area, Brillio applies its unique combination of digital technology experience and patented intellectual property to create solutions that address customer challenges.

“OptiPrice is a great example of the intellectual property that Brillio brings to clients to help speed up their digital transformation journey,” said Ivan Martinez, Chief Strategy Officer. “Unlike other consulting firms, Brillio can help businesses accelerate digital transformation projects from months to weeks – due in large part to our focus on customized solution delivery, enabled by our foundational technology and analytics platforms. No one can move faster than Brillio.”

“Retailers of all types must facilitate a unified retail commerce experience by engaging in digital business transformation, which is built on a foundation of customer understanding,” wrote Hetu. “Regardless of the number of retail channels, customer expectations of consistent and flexible shopping between and across channels mean that all of the retailer’s customer-facing processes must be unified. UPPMO is a critical building block for delivery of unified retail commerce.”

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Brillio

Brillio, a global digital consulting and technology services company, is focused on implementing digital technologies for the world’s leading companies. Brillio uses proprietary methodologies to help customers re-imagine their businesses and competitive advantages and then rapidly develop and deploy disruptive industrial-grade digital solutions using UX design, digital applications, big data analytics, cloud, security and digital engineering. Brillio has invested in several proprietary tools that speed up implementation of digital for its customers and maintains its edge in innovation by investing in advanced technologies like machine learning and deep learning/AI. The 2,600-strong Brillio team is based in ten offices across three continents and considers world-class customer satisfaction as its true north. To learn more follow us @brillio and visit

About the Author

At Brillio, our customers are at the heart of everything we do and that’s why we are relentless about delivering the technology-enabled solutions our customers need to thrive in the digital economy. Born in the digital age, Brillio embraces the superpowers of technology to help clients to not only improve their current performance but to rethink their business in entirely new ways. Headquartered in Silicon Valley, Brillio has exceptional employees worldwide and is trusted by hundreds of Fortune 2000 organizations across the globe. We leverage our depth of expertise in agile engineering to accelerate customer growth and bring human-centric products to market at warp speed.

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