Dreamforce: The coming together of business, technology, and culture
Thursday November 7, 2019, by Amir Hussain
Breaking the norms of old-fashioned corporate events – Dreamforce gets better and bigger every year, and this year promises to be no different!
A stellar line-up of renowned speakers, a community platform of intelligent business demos, a campground where one of the best minds in the world come together. No matter what your business role is and which industry you’re from, Salesforce’s annual gala has something for everyone.
In the past few years Salesforce has emerged as a leader and a technology of choice among the business running on cloud platform. This emergence as a leader has given birth to the Salesforce ‘Ohana’ – a community, an ecosystem, a culture that stretches across 5 continents with cultural diversities, yet connected to each other with a common goal: disrupting how modern day businesses operate. Through continuous innovation of technology, a sense of togetherness, and a desire to give back to the society, this community strives to make the world a better place for everyone.
This year as we head to the flagship event of the Salesforce world, the community truly defines the beauty of its ecosystem, the Ohana, and undoubtedly makes it a spectacle of technology nurturing innovation without barriers.
The largest tech event on the planet
With over 180K people expected to attend and thousands watching it online, Dreamforce is the largest tech event on the planet. Four days of trailblazing, innovation, giving back, and learning. The year 2019 has been another great year for Salesforce, from acquiring Tableau, a leader in data visualization to introducing new clouds in Consumer goods and Manufacturing division. Following the new acquisition and introduction of new clouds, Salesforce is all set to excite the stage at Dreamforce by offering customers, users and partners a wider array of capabilities and services
The show is phenomenal for participating businesses, investors, Salesforce partners, buyers and individuals. And it gets bigger every year taking over Bay Area, painting it in Salesforce blue. When asked to define Dreamforce, a regular Dreamforce visitor called it a homecoming for partners, destination for business networking and an alumni meet for many. One of my former colleagues Ashley describes it in her own unique words on social media;
“So excited to be back at Dreamforce this year! Someone recently described Dreamforce as a “Summer camp for adults” and I absolutely loved it— what’s better than reuniting with friends to share stories and learn new things?
What’s in it for everyone?
Here’s a look at some of the key takeaways from Dreamforce for the different types of audiences it brings together:
- Business – It’s a great place for Salesforce partners to find new customers or meet existing ones, be it in casual conversation in the campground or a pre-fixed connect at one of the many venues around Moscone Center – the epicenter of the event. Happening in the heart of the Silicon Valley, Dreamforce is also an ideal place for investors looking for investment opportunities. On the other hand, it offers a promising ground for companies looking for industry solutions to solve their business challenges.
- Networking – Relationships are a key to success in an arena where competition is at its peak and the art of doing business starts with a simple 10-letter word: networking. Dreamforce offers a variety of networking opportunities with prospects, customers, investors, and partners for collaboration, solutions, and mutual business opportunities. At happy hours, dinners, in dedicated sessions in and around the conference center, there are plenty of avenues to build new relationships or deepen existing ones
- Learning – With 2700+ different sessions Dreamforce stands unique as one of the biggest learning events on the planet. Attendees can choose from keynotes, workshops, certification drives, learning sessions and get a chance to witness innovation across industries. In the past few years Salesforce ecosystem has given rise to its own AppExchange community: a solution to various industry challenges and a marketplace for every business in need.
- Culture – Breaking the norms of typical tech conferences, with Dreamfest, cocktail receptions, happy hours and parties, Dreamforce portrays the culture of mixing innovation with enjoyment that has given rise to one of the greatest tech creations of the century and one of the most successful businesses in recent times.
The Dreamforce Campground is where you can witness the extent and variety of innovation made possible by the Salesforce platform. Consulting partners and ISV pitching their Salesforce solutions, offerings, holding discussions at the booths and experience centers. The arena has theater areas located across the Campground while the central Salesforce Customer 360-degree area gives an opportunity to explore how to get a 360-degree benefit by uniting departments together.
Meet us at booth #534 to experience how we help leading brands bring and keep their customers close through our expertise across Salesforce offerings and industries!
Brillio is a Salesforce Gold Consulting partner and a Product Development partner. Combining our Salesforce expertise with our capabilities in Design, Data & Analytics, Infrastructure, and new emerging technologies, we are a partner of choice to transform your business with the latest digital technologies.