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The Brillio Blog

As Big Data Forces Companies to Change, Are You Making the Right Bets?

Posted by Naresh Agarwal on Aug 25, 2015 8:00:00 AM in Analytics & Big Data

Is the pace of innovation in the big data ecosystem moving faster than your enterprise can possibly change? If so, you are not alone. The volume of data has grown as such a fast rate, knowing what you need to access, much less being able to harness it, is becoming increasingly complex.  

How can you directly impact sales with the right pricing strategy?

Posted by Mariam Titus on Aug 20, 2015 8:00:00 AM in CPG Sales Analytics

When a customer buys a product, their evaluation and selection criteria is influenced by a number of parameters, all of which can be summed up in marketing speak – Product, Price, Place, and Promotion. Tracking and keeping pace with a customer’s wants and needs can often be difficult. And, while the product itself is seen as an item that satisfies the consumer’s demand, the price plays a crucial role in the final decision.

CSR – Integrating Two Worlds: Corporates & Communities

Posted by Abhishek Ranjan on Aug 20, 2015 3:54:00 AM in Brillio

Creating a strong business and building a better world are not  conflicting goals – they are both essential ingredients for long-  term  success – William Clay Ford

Your Future as a CIO Depends on Big Data: How Are You Going to Overcome Current Obstacles?

Posted by Mayank Pant on Aug 19, 2015 8:00:00 AM in Analytics & Big Data

We all read the tech news and have noticed an emerging trend. You can’t open your browser, check out your Pulse channel or go through your LinkedIn stream without seeing a headline that has something to do with Big Data and the promises of the future. We all agree that the potential is enormous. Yet now what we are seeing is that to realize this enormous potential, a CIO needs to deal with many obstacles: internal politics, data sourcing, organizational inertia, skill set shortage and the list goes on...

Big Data Analytics : Moving Past the Old Way of Doing Things

Posted by Naresh Agarwal on Aug 13, 2015 9:00:00 AM in Analytics & Big Data

When it comes to Big Data, many companies have a hard time moving past the old way of doing things.  

In many cases, this is because the responsibility of doing Analytics, Business Intelligence and ETL is divided between different teams and groups within an organization. While Analytics is still largely a business responsibility, Business Intelligence and ETL activities are conducted within IT but delivered through the various teams or LOBs.  Thus most of what is produced using big data is standard reports, dashboards, scorecards and other visualizations tools to report on KPIs.  

5 Reasons Why Companies Are Unable to Successfully Leverage Big Data

Posted by Naresh Agarwal on Aug 6, 2015 8:08:00 AM in Analytics & Big Data

Today, almost all business leaders believe big data and analytics hold great potential. A recent study found that 85% of business leaders believe that big data will revolutionize business operations, in the same way the Internet did many years ago. Still, most companies aren’t equipped to maximize big data projects, relying more on gut feel than real knowledge-driven insights. 

Data-driven Marketing Dashboards for CPG Marketers

Posted by Saloni Phutela on Jul 31, 2015 10:00:00 AM in CPG Sales Analytics

In this age of the digitally empowered consumer, CPG marketers face tremendous challenges in understanding consumer behavior in order to improve marketing ROI. Consumers leave digital trails at every point, which allow marketers to granularly determine the impact of their strategic and tactical marketing decisions. But, with multiple channels that consumers use to engage with a CPG brand, marketing decisions require dashboards that can analyze large volumes and variety of data pertaining to consumer behavior to help the marketer evaluate and make the best decision.

Capture the Digitally Empowered CPG Consumer with Analytics

Posted by Roy K. Cherian on Jul 9, 2015 7:07:50 AM in CPG Sales Analytics

The U.S. CPG market is worth $2.1 trillion and contributes $1 trillion in added value to the economy every year. But, a fundamental change is underfoot. Today’s consumers are more digitally empowered than their predecessors and the most effective way to sell to them is with data-driven insights.

Analytics Can Make Your Infrastructure Network a Living, Learning Organism

Posted by Manu Lavanya on Apr 23, 2015 9:37:00 AM in Analytics & Big Data

Over the past year or two, we have read story after story about how big data and business analytics spending is increasing. We have also seen how a significant amount of an enterprise’s spending in information technology is migrating to the CMO side of the house. The emerging world of Infrastructure Analytics is a completely contrary story to this, with the spend decision and business value sitting squarely in the world of the CIO.

Stress Testing for Financial Institutions: Going Beyond Regulatory Compliance

Posted by Abhishek Ranjan on Apr 21, 2015 7:04:00 AM in Finance

Banks and financial institutions the world over are consistently grappling with the fear of the unknown. Finding stability in an unstable world dates back to the Great Depression in 1929. History is riddled with upheavals that have adversely impacted economic balances. Volatile markets and evolving risk environments make modern banking a risky business. Huge amounts of money and time have been invested in stress testing and risk compliance, while minimal investment has been made in developing strategic enterprise-wide capability.

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